The Business of Social:Mastering Social Media to Get Ahead

In this course, we take apps and media platforms that we already use on a daily-basis for fun and entertainment and learn to turn them into tools for achieving our goals and even making money! We’ll learn how to build followings, start brands, launch and manage social media contests. Students who possess a strong marketing sense and demonstrate necessary traits & etiquette, will be eligible for a paid internship.

What you’ll learn

  • How to separate personal social media from professional media
  • How to build a following
  • How to network and expand your social media contact list
  • How to launch, steer, and oversee a social media contest & campaign/li>
  • How to get the most out of each media platform and separate yourself from the competition
  • Career pathways in the social media marketing industry

Course Description

In this class, students learn how to create a social media strategy and understand paid, earned, and owned social media.

Students who take/complete this course

  • Receive an elective credit
  • Receive a laptop and a smartphone with paid internet for the rest of year
  • Can qualify for a paid internship working with a social media company
  • Receive a YCCS Certificate of Completion
Course Information
  • Credit:.5
  • Days:Tue and Wed (Office Hours: Fri)
  • Timings:3-400pm

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